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	<title>Mackenzie Morgan - Aerospace Consultants &#187; social media</title>
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	<description>“Innovation, integrity and the highest standards of delivery in airworthiness management wherever you need it globally„</description>
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		<title>Social Media Policy Failures</title>
		<link>http://www.mackenzie-morgan.com/index.php/social-media-policy-failures/</link>
		<comments>http://www.mackenzie-morgan.com/index.php/social-media-policy-failures/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 08:28:13 +0000</pubDate>
		<dc:creator>Malcolm Cox</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.mackenzie-morgan.com/?p=616</guid>
		<description><![CDATA[Social media is seen by many as a panacea to the challenges of &#8220;good&#8221; customer service; a direct interaction with their customers. Don&#8217;t get me wrong, when it is done well, it is an excellent tool to support the organisation, however, on three separate occasions in the last 12 months or so, I have seen [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>The Rugby World Cup and Aircraft Deliveries!</title>
		<link>http://www.mackenzie-morgan.com/index.php/the-rugby-world-cup-and-aircraft-deliveries/</link>
		<comments>http://www.mackenzie-morgan.com/index.php/the-rugby-world-cup-and-aircraft-deliveries/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 19:06:04 +0000</pubDate>
		<dc:creator>Malcolm Cox</dc:creator>
				<category><![CDATA[Lessors]]></category>
		<category><![CDATA[Regulatory Compliance]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[lessors]]></category>

		<guid isPermaLink="false">http://www.mackenzie-morgan.com//?p=606</guid>
		<description><![CDATA[Probably not two activities that you think would be linked in any way; but there is a link – commercialism!  There are similarities:  Both are subject to globally agreed regulations, EASA, FAA and the IRB Both are seeing the accepted regulations circumvented by commercial pressures Let me set the scenarios. I referee and coach youth [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Help For Heros</title>
		<link>http://www.mackenzie-morgan.com/index.php/help-for-heros/</link>
		<comments>http://www.mackenzie-morgan.com/index.php/help-for-heros/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 19:25:07 +0000</pubDate>
		<dc:creator>Malcolm Cox</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.mackenzie-morgan.com/?p=584</guid>
		<description><![CDATA[You may not know, I spent many years serving in the Royal Air Force, both as an airman and finishing my career as an Engineering Officer. I have been out of uniform for 11 years now, though for a number of years, I was supporting the military from the other side of the fence.  For [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>University or Further Education?</title>
		<link>http://www.mackenzie-morgan.com/index.php/university-or-further-education/</link>
		<comments>http://www.mackenzie-morgan.com/index.php/university-or-further-education/#comments</comments>
		<pubDate>Wed, 26 May 2010 08:09:02 +0000</pubDate>
		<dc:creator>Malcolm Cox</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.mackenzie-morgan.com/?p=581</guid>
		<description><![CDATA[I think that this might be a little controversial and will hopefully spark some debate! I will state up front that I am an indentured apprentice with 6 years productive employment before going to university, gaining a BEng in Aerosystems Engineering, my career since then has been involved management, including establishing and running Mackenzie Morgan. [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Business Contingency Planning</title>
		<link>http://www.mackenzie-morgan.com/index.php/business-contingency-planning/</link>
		<comments>http://www.mackenzie-morgan.com/index.php/business-contingency-planning/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 20:28:18 +0000</pubDate>
		<dc:creator>Malcolm Cox</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Business Improvement]]></category>

		<guid isPermaLink="false">http://mackenzie-morgan.com/?p=564</guid>
		<description><![CDATA[As I sit here waiting to fly home, I thought that I would review how we have coped as a business with the enforced stay in Bahrain, is there anything that Mackenzie Morgan can do better or differently to ensure that our business successfully continues! Incidentally, there was an excellent programme on the BBC World [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Thoughts and Hopes!</title>
		<link>http://www.mackenzie-morgan.com/index.php/thoughts-and-hopes/</link>
		<comments>http://www.mackenzie-morgan.com/index.php/thoughts-and-hopes/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 12:44:06 +0000</pubDate>
		<dc:creator>Malcolm Cox</dc:creator>
				<category><![CDATA[Airlines, AOC Holders and Aircraft Charter]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Mackenzie Morgan]]></category>

		<guid isPermaLink="false">http://mackenzie-morgan.com/?p=553</guid>
		<description><![CDATA[Another in the random series from the coalface of  our industry – what I have a seen and thought recently! I might as well put the enforced time away from home to good use! Is our industry going up or down? We have seen so many conflicting indicators; passenger numbers up, passenger numbers down, increase [...]]]></description>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>What I learnt from that!</title>
		<link>http://www.mackenzie-morgan.com/index.php/what-i-learnt-from-that/</link>
		<comments>http://www.mackenzie-morgan.com/index.php/what-i-learnt-from-that/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 17:58:38 +0000</pubDate>
		<dc:creator>Malcolm Cox</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://mackenzie-morgan.com/?p=545</guid>
		<description><![CDATA[Well after an extended absence on the blogging front, here is the latest offering. The title nods to a famous and now out of production in-house publication, mentions in dispatches to the first correct identification of the publication. Life has been hectic to say the least since the start of this year, I have: Taken [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>This Week&#8217;s Highlights</title>
		<link>http://www.mackenzie-morgan.com/index.php/this-weeks-highlights/</link>
		<comments>http://www.mackenzie-morgan.com/index.php/this-weeks-highlights/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 10:39:13 +0000</pubDate>
		<dc:creator>Malcolm Cox</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://mackenzie-morgan.com/?p=532</guid>
		<description><![CDATA[It has been a little while since I have posted a few observations from the internet, unfortunately for you and fortunately for us, we have had a lot of things to do over the last few weeks, I hope that you have been following our blog and diary. The items below are from the last [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Industry Overview</title>
		<link>http://www.mackenzie-morgan.com/index.php/an-industry-overview/</link>
		<comments>http://www.mackenzie-morgan.com/index.php/an-industry-overview/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 15:33:31 +0000</pubDate>
		<dc:creator>Malcolm Cox</dc:creator>
				<category><![CDATA[Airlines, AOC Holders and Aircraft Charter]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[reading]]></category>

		<guid isPermaLink="false">http://mackenzie-morgan.com/?p=496</guid>
		<description><![CDATA[My impressions of the state of the airline industry, following a day's briefing from Airbus.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How a dinosaur became a modern man &#8211; Part 2</title>
		<link>http://www.mackenzie-morgan.com/index.php/how-a-dinosaur-became-a-modern-man-part-2/</link>
		<comments>http://www.mackenzie-morgan.com/index.php/how-a-dinosaur-became-a-modern-man-part-2/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 21:44:04 +0000</pubDate>
		<dc:creator>Malcolm Cox</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://mackenzie-morgan.com/?p=481</guid>
		<description><![CDATA[As I sit planning next week’s work-load and reviewing what was achieved last week, I was reminded about one of our original postings on the blog, “How a dinosaur became a modern man!” Mackenzie Morgan has achieved its first, if modest, sale to a client based on a social media relationship established in Twitter. So [...]]]></description>
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		<slash:comments>4</slash:comments>
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